Built. Trusted. Chosen.
Featuring proven leaders and marketers in trades and construction
Real, unscripted, unedited and raw lessons from trades and construction founders, leaders and marketers. We dig into growth, scaling, hiring, margins, and how to be built, trusted and chosen.
Built. Trusted. Chosen.
Charge for Value (Not Hours) to Win More Profitable Construction Clients | Brad Hebner
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In this episode of Built. Trusted. Chosen., I sat down with Brad Hebner to unpack what actually gets trades and construction businesses chosen, even when they’re not the cheapest. We talked about breaking the hourly-rate mindset, why niching down makes growth easier (not harder), and how simple communication systems and automations can build real trust before you even arrive on site.
You’ll take away:
- How to price based on perceived value, not the hours it took you to do the work
- A practical way to qualify leads on the first call so you stop wasting time on bad-fit estimates
- Why niching simplifies your marketing, sales process, tools, and hiring
- Why “busy” is not success, and the job-profit numbers you need to actually track
- How communication and automated touchpoints build trust and make clients feel certain you will deliver
- How “value stacking” (reviews, website, and content) helps you win before first contact
Guest: Brad Hebner
Brad has spent close to two decades in construction, ran his own construction company for around 12 years, and now coaches contractors to build more profitable, systemised businesses. He’s also the author of The Contractor Profit Blueprint.
https://thecontractorprofitblueprint.com
https://www.hammerandgrind.com/
Host: Wes Towers (Uplift 360)
Wes helps trades and construction companies win better clients with websites and messaging that build trust fast. Through high-performing web builds and Search Everywhere Optimisation, he helps the right people find you, understand your value, and choose you without shopping purely on price. Built. Trusted. Chosen. is where he sits down with operators, marketers, and industry leaders to share the practical plays that make growth simpler, more profitable, and less reliant on the owner.
Want to be a guest on Built. Trusted. Chosen.? Book here:
https://uplift360.com.au/built-trusted-chosen-podcast-guest-booking/