Built. Trusted. Chosen.
Featuring proven leaders and marketers in trades and construction
Real, unscripted, unedited and raw lessons from trades and construction founders, leaders and marketers. We dig into growth, scaling, hiring, margins, and how to be built, trusted and chosen.
Built. Trusted. Chosen.
From change orders to clarity: de-risking construction projects | Eugene Gershman
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Trust in construction is getting hammered, and when clients shop like it’s online retail, everyone loses. Lowest bid wins, corners get cut, change orders explode, and reputations get dragged.
In this episode, I’m joined by Eugene Gershman from GIS Companies. Eugene’s come up through a construction family, ran contractor operations, and now focuses fully on development management. We get into what actually protects projects when the market’s tight: real relationships, clear fees, and refusing to build off “cheap” design that isn’t truly buildable.
You’ll take away:
- Why “permit-only” drawings can be a financial grenade once you hit site
- How low-bid wins often turns into change-order pain (for both owner and contractor)
- A better way to compare contractors: fee, margin, and how they value themselves
- Why you can’t build trust, or buildings, from behind a computer screen
- How simple “old school” touches can help contractors stand out in an AI-noisy world
Eugene Gershman is a real estate developer and the lead at GIS Companies, helping property owners structure, finance, and execute development projects from feasibility through delivery.
Guest links: https://giscompanies.co/
Feasibility Study Checklist: https://giscompanies.co/development/feasibility-study/
Eugene’s podcast (Real Estate Development: Land to Legacy): https://giscompanies.co/podcast/
Wes Towers - Uplift 360
I help trades and construction companies be found, trusted, and chosen online through high-performing websites and Search Everywhere Optimisation.
Visit: https://uplift360.com.au
Want to be a guest on Built. Trusted. Chosen.? Book here: https://uplift360.com.au/built-trusted-chosen-podcast-guest-booking/