The 30-90 Day Marketing Reset for Trades & Construction Companies | Laura Zahariou

Most trades and construction businesses don’t have a marketing problem, they have a clarity problem. When messaging is vague, everyone competes on price, margins shrink, and trust is harder to win.

In this episode, I sit down with Laura Zahariou to unpack what “senior marketing leadership” looks like without hiring a full-time Head of Marketing. We talk about getting clear on who you serve, what you solve, and how to align marketing with the rest of the business so your message actually lands (and sticks). If you’ve ever felt like marketing is just more noise, this one will help you simplify, focus, and build momentum the right way.

You’ll take away:

• Why fractional marketing leadership can beat hiring an inhouse marketer (cost, speed, and less hand-holding)
• How to stop competing on price and reposition around the value you deliver
• A practical 30–90 day approach to auditing, clarifying, and building a workable plan
• Why message alignment across sales and service builds trust fast
• How to plan content in construction without locking yourself into a rigid 12-month calendar
• Why consistency wins (even when you feel bored repeating the message)

Guest: Laura Zahariou
Laura Zahariou is the founder of Growth Lane Marketing, helping SMEs access outsourced/fractional marketing leadership that’s simple, strategic, and results-driven. She’s worked across construction and other B2B industries, bringing big-brand experience into practical plans for growing businesses.

• https://www.growthlanemarketing.com.au/
• https://au.linkedin.com/in/laura-zahariou-2680696b

Host: Wes Towers
I help trades and construction companies be found, trusted, and chosen online through high-performing websites and Search Everywhere Optimisation.

https://uplift360.com.au/

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